ARDI Rhône-Alpes launches its regional C2C Network with a conference
on Tuesday, 7 December 2010, at 9h30, in Plastic Ecodesign Center, 39 rue de la Cité, Lyon 3, FRANCE
The main theme of the conference is
How to implement a closed loop design approach ie Cradle to Cradle?
How could the environmental impact of your product be limited?
How to transform the “waste” constraint in new pools of value?
Today, the new challenges of sustainable development make eco-design a priority. One of the possible answers could be the implementation of a closed loop design approach (disassembling, sorting, recycling…).
The conference will present the closed loop design approach from different angles: presentation of the Cradle to Cradle concept, presentation of 3 company experiences and presentation of the European project C2C Network and the Rhône-Alpes regional network.
The objective of the regional network: to spread the Cradle to Cradle principles in regional enterprises (specially SME) and among regional stakeholders, by organizing workshops and meetings to exchange good practices on the subject (methods, tools, organization…).
9:30 Presentation of the European Project “C2C Network”
9:45 The closed loop design approach, the concept of Cradle to Cradle - Bart Vercoutere, Royal Haskoning
10:30 Sharing of company experiences:
Installux Group – Jean-Luc Breton, marketing/design manager
Presentation of the environmental reflection led by Installux in the framework of the collective action “C2C Design” (2007), considering the product – material – energy relation in a new way.
• Altran Prime – Olivier Picard, partner
Presentation of the « Splitpack » concept, food packaging of fresh liquid developed and patented by Altran Pr[i]me (innovation consulting department of Altran group), applying the Cradle to Cradle principles.
• Desso – Karine Fau, communication manager / Thomas Bouffier, consumer relations manager
Presentation of the DESSO approach, first carpet manufacturer of the Europe, Middle East, Africa area to adopt the Cradle to Cradle® concept, with the notion of “creative recycling” (disassembling to create new products).
12:00 Exchange and discussion
For further information, please contact Julien DEBRUYERE: firstname.lastname@example.org